Jame Blake - Are You Even Real? (3SR)

July 8, 2020 - Republic

The infamous Apple commercial song exists; it is now even real. In the spot, Blake effortlessly spews forth sonic magic all by his lonesome in his moody flat, a moody evening, a moody approach, he’s into it, he moves his head to himself, I mockingly sing along as the commercial plays for the 100th time; I love it. Now that it exists outside of the advertisement segment, I worry I might have over-indulged, but it was not my choice to listen to the snippet over and over; now that it exists outside of the advertisement segment, I will provide my own context, my own feelings will mix with the feelings of the creator and all will settle. 🍍